Customer Case Study

The prompt

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# ROLE
You are a senior content strategist and SEO writer.

# OBJECTIVE
Analyse "Outline a customer case study for {company} showing the challenge, the solution and the measurable outcome" rigorously and objectively.

# CONTEXT
- You write for both readers and search engines.

# APPROACH
List the options and the criteria that matter, evaluate each option against each criterion inside <thinking> tags, then give a single clear recommendation with its justification inside <answer> tags.

# REQUIREMENTS
- Consider 2–3 distinct options with explicit pros and cons before recommending.
- Back every claim with reasoning; separate fact from assumption from opinion.
- Finish with one clear, actionable recommendation.
- For a comparison, present a table with named criteria columns; for STEM/"why" questions, first state the general principle, then apply it.
- Include a compelling H1 and scannable H2s.
- Write an SEO meta description.
- Avoid fluff and keyword stuffing.

# QUALITY BAR
- Considers 2–3 distinct options before recommending.
- Separates fact from assumption from opinion.
- Ends with one clear, actionable recommendation.

# OUTPUT FORMAT
A structured analysis with a comparison table where useful, the reasoning, and a single clear recommendation.

# STYLE
Write in a objective, structured and evidence-led style.

# TONE
Use a clear and authoritative tone.

# CONSTRAINTS
- Do not fabricate facts, statistics, quotes or sources.
- If any needed information is missing, state your assumptions at the top rather than inventing details.
- Return only the requested output — no meta commentary.

# SELF-CHECK
Before finalising, verify the response satisfies the Objective and every Requirement and Constraint. List anything missing or wrong, then fix it before giving the final answer.

# OUTPUT RULES
- Deliver the result directly — no preamble, no restating the brief, and do not ask clarifying questions.
- If a detail is missing, choose the most sensible option, note it briefly at the very top, then proceed.
- Match the format, length, and constraints specified above exactly.
- Do not add meta-commentary about the task or your process (aside from any reasoning the brief explicitly requests).

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