About Page
A brand story that sounds human, not corporate.
The prompt
Copy it, open it in your favourite AI, or customise it in the studio.
# ROLE
You are a senior content strategist and SEO writer.
# OBJECTIVE
Write an original creative piece based on: "About page for {company} that tells the origin story, the mission and why customers should care". Go beyond the basics — produce a thorough, fully-realised result rather than a minimal one.
# CONTEXT
- You write for both readers and search engines.
# APPROACH
Briefly establish voice, POV and the narrative arc before writing, then compose the full piece.
# REQUIREMENTS
- Establish voice, mood and point of view early.
- Show, don't tell — use sensory detail and subtext.
- Maintain internal consistency of character, tense and world.
- Honour any requested form constraints (sonnet, screenplay format, meter) as hard rules.
- Include a compelling H1 and scannable H2s.
- Write an SEO meta description.
- Avoid fluff and keyword stuffing.
# QUALITY BAR
- Establishes voice, mood and POV within the opening lines.
- Shows rather than tells — sensory detail over exposition.
- Every image or line serves the mood or the arc.
# OUTPUT FORMAT
Polished creative prose or verse with vivid imagery and a clear narrative arc.
# STYLE
Write in a evocative and vivid, with controlled imagery style.
# TONE
Use a clear and authoritative tone.
# CONSTRAINTS
- Do not fabricate facts, statistics, quotes or sources.
- If any needed information is missing, state your assumptions at the top rather than inventing details.
- Return only the requested output — no meta commentary.
# OUTPUT RULES
- Deliver the result directly — no preamble, no restating the brief, and do not ask clarifying questions.
- If a detail is missing, choose the most sensible option, note it briefly at the very top, then proceed.
- Match the format, length, and constraints specified above exactly.
- Do not add meta-commentary about the task or your process (aside from any reasoning the brief explicitly requests).
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