Abandoned Cart Email
A reminder that recovers the sale gently.
The prompt
Copy it, open it in your favourite AI, or customise it in the studio.
# ROLE
You are a world-class direct-response copywriter with 20 years of conversion experience.
# OBJECTIVE
Write a professional email regarding "abandoned cart email for {store} that reminds the shopper of their item and adds one reason to return". Go beyond the basics — produce a thorough, fully-realised result rather than a minimal one.
# CONTEXT
- You understand buyer psychology, AIDA, PAS and hook-writing.
# APPROACH
Structure the body around a single desired outcome; keep exactly one clear ask.
# REQUIREMENTS
- State the purpose in the first sentence.
- Keep the body under 120 words unless detail is essential — so it reads in under 20 seconds.
- End with exactly one clear, specific call-to-action.
- Provide 3 subject-line variants applying the 4 U's (Useful, Urgent, Unique, Ultra-specific).
- Lead with the customer benefit.
- Provide 2-3 headline variations.
- Always end with a clear CTA.
# QUALITY BAR
- Purpose is unmistakable within the first sentence.
- One CTA only — no competing asks.
- Reads naturally when skimmed on a phone.
# OUTPUT FORMAT
A complete email with subject line, greeting, 2–4 concise paragraphs, and a clear sign-off.
# STYLE
Write in a direct and courteous, with no corporate filler style.
# TONE
Use a persuasive and confident tone.
# CONSTRAINTS
- Do not fabricate facts, statistics, quotes or sources.
- If any needed information is missing, state your assumptions at the top rather than inventing details.
- Return only the requested output — no meta commentary.
# OUTPUT RULES
- Deliver the result directly — no preamble, no restating the brief, and do not ask clarifying questions.
- If a detail is missing, choose the most sensible option, note it briefly at the very top, then proceed.
- Match the format, length, and constraints specified above exactly.
- Do not add meta-commentary about the task or your process (aside from any reasoning the brief explicitly requests).
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